METAMINER · FIELD BRIEFING BRIEFING Nº0 ▸ TUE, JUL 28, 2026 ▸ 04:59 UTC NEXT BRIEF 04:00 UTC DAILY
IUL — TRUCKERS & VETERANS
Daily field briefing

"affordable term life" keeps accumulating, no slowdown.

"affordable term life" continues accumulating (+418 ad-days week-over-week). 13 new creative variants landed across the rotation. Living benefits / use while alive cooled hard (-292 ad-days) but a new brand just joined against the trend — worth reading their copy first.

Established — 2 brands running it Heating up — a new brand joined 71d longest run

"living paycheck paycheck"

Veterans, are you tired of living paycheck to paycheck?

2 brands: Veteran First Solutions, We Protect Veterans